THE DIRECTION TO SOUTHLAKE
City of Southlake
1400 Main Street, Suite 300
Southlake, TX 76092
The City of Southlake
Southlake is a city in Northeast Tarrant and southeast Denton counties in Texas. As of the 2010 Census, Southlake had a population of 26,575. A suburb of Fort Worth and Dallas, Southlake is known for exemplary public schools, Southlake Town Square, and Carroll High School’s 8-time state champion football team.
The Southlake area was settled by pioneers in the 1840s, but was not incorporated as Southlake until 1956, four years after Grapevine Lake was finished. Before incorporation, the settlements of Whites Chapel, Dove, Union Church and Jellico made up present day Southlake. The area remained rural until the completion of the DFW International Airport in the 1970s. Due to the close proximity to the airport, Southlake became a boom-burb throughout the 1980s, 1990s and 2000s.
Economic Development & Tourism
Recognized by the Texas Economic Development Council for Economic Excellence, the Department of Economic Development & Tourism is responsible for economic development and the administration of the Hotel Occupancy Tax funds collected by the City.
Tourism Mission & Goals
To enhance the quality of life for residents and the sustainability of City businesses through the promotion of the tourism, convention and hotel industry in the City.
- Develop and promote a destination image for the City
- Support programs enriching experiences for residents and visitors
- Increase awareness and utilization of the hotel accommodations and meeting facilities in the City
- Develop and implement programs increasing the patronage of businesses in the City