The City of Southlake

Southlake is a city in Northeast Tarrant and southeast Denton counties, Texas. As of the 2010 census it had a population of 26,575. A suburb of Fort Worth and Dallas, Southlake is known for exemplary public schools, Southlake Town Square, and Carroll High School’s 8-time state champion football team. History of Southlake

History

The Southlake area was settled by pioneers in the 1840s, but was not incorporated as Southlake until 1956, four years after Grapevine Lake was finished.  Before incorporation, the settlements of Whites Chapel, Dove, Union Church and Jellico made up present day Southlake. The area remained rural until the completion of the DFW International Airport in the 1970s. Due to the close proximity to the airport, Southlake became a boom-burb throughout the 1980s, 1990s and 2000s. As of 2010, Southlake’s population was at its full capacity of around 25,000 people.

Economic Development & Tourism

Recognized by the Texas Economic Development Council for Economic Excellence, the Department of Economic Development & Tourism is responsible for economic development and the administration of the Hotel Occupancy Tax funds collected by the City.

Tourism Mission & Goals

To enhance the quality of life for residents and the sustainability of City businesses through the promotion of the tourism, convention and hotel industry in the City.

• Develop and promote a destination image for the City
• Support programs enriching experiences for residents and visitors
• Increase awareness and utilization of the hotel accommodations and meeting facilities in the City
•  Develop and implement programs increasing the patronage of businesses in the City