The Department of Economic Development and Tourism is:
Recognized by the Texas Economic Development Council for Economic Excellence.
Responsible for economic development.
Responsible for the administration of the Hotel Occupancy Tax funds collected by the city.
Southlake Tourism Division Mission
The mission of Southlake Tourism is to enhance the quality of life for residents and the sustainability of city businesses through the promotion of the tourism, convention and hotel industry in the city.
Southlake Tourism Division Goals
Develop and implement programs increasing the patronage of businesses in the city.
Develop and promote a destination image for the city.
Increase awareness and utilization of the hotel accommodations and meeting facilities in the city.
Support programs enriching experiences for residents and visitors.