About Us

The City of Southlake
  • Southlake is a city in northeast Tarrant and southeast Denton counties in Texas.
  • As of the 2010 Census, Southlake had a population of 26,575. Southlake is a suburb of Fort Worth and Dallas.
  • Southlake is known for:
    • Carroll High School’s 8-time state champion football team
    • Exemplary public schools
    • Southlake Town Square
Town Hall building at night
Economic Development & Tourism
The Department of Economic Development and Tourism is:
  • Recognized by the Texas Economic Development Council for Economic Excellence
  • Responsible for economic development
  • Responsible for the administration of the Hotel Occupancy Tax funds collected by the city
Tourism Division Mission
The mission of Southlake Tourism is to enhance the quality of life for residents and the sustainability of city businesses through the promotion of the tourism, convention and hotel industry in the city.

Tourism Division Goals
  • Develop and implement programs increasing the patronage of businesses in the city.
  • Develop and promote a destination image for the city.
  • Increase awareness and utilization of the hotel accommodations and meeting facilities in the city.
  • Support programs enriching experiences for residents and visitors.