Tourism Top Ten

The tourism industry is very important to Southlake’s economic growth. Here are ten reasons tourism is important to Southlake.

1. Creates & Sustains Jobs

Southlake’s tourism industry supports 7,543 jobs in Southlake and over 1,100 businesses– jobs that would not exist without tourism. 

2. Brings New Business to Southlake

A vibrant business environment is supported by a vibrant tourism community. In Southlake, you’ll find new and exciting additions around every corner, from Park Village, Kimball Park, and Southlake Town Square and  All of these facilities (and hundreds more) are local favorites, but they thrive on the financial support of visitor spending.

3. Contributes to a Vital Downtown

Visitors who attend conventions, meetings, and festivals bring added vitality to our Southlake Town Square landscape. Without their presence (and their visitor spending) in and at Southlake facilities and events, our community wouldn’t be nearly as vibrant– visitor spending is helping build a City that we can all enjoy.

4. Generates Millions of Dollars in Tax Revenues

That’s right – visitors to Tarrant County generate over $7.45 MILLION dollars in local taxes each year. These taxes (paid by food and beverage, hotel, airport, car rental and other purchases) are cycled into our local economy, easing the tax burden for those of us who live here. Visitors $22.6 MILLION in local sales tax receipts a year in Southlake. This tourism spending breathes life into a community as convention delegates, genealogy researchers and families in town for a youth soccer tournament all support our restaurants, hotels, attractions, shopping and facilities. Our quality of life is enriched as their spending supports our facilities – creating a better city for all of to enjoy.

5. Contributes to the Quality of Life

Concerts, sporting events, festivals and other special events all rely on visitors as well as residents to attend their events. Everyone receives an improved quality of life when visitor attendance helps bring bigger groups and better entertainment to our world-class facilities.

6. Brings Special Events to Southlake

Visit Southlake Texas continues to play an important role in bringing spectator events for the whole family. Visitors provide the City with a rich assortment of entertainment options that are open to the public!  Oktoberfest, Home for the Holidays, Art in the Square, Showcase in the Square and Stars & Stripes are just a few of the many wonderful special events in Southlake. 

7. Markets & Promotes our Community

Just as you try to capture market share in your business, we work to create destination appeal. Each year, our budget is spent in an effort to promote Southlake as a destination for conventions and leisure travel. Through this promotion of our community, we have helped “brand” the community more positively, which helps benefit everyone’s corporate image.

8. Is Critical to Southlake’s Future Economic Vitality

In the 21st century, eight out of ten jobs will be in the service industry, which is why we focus on creating a vibrant economic machine that will help support this dynamic industry.

9. Builds Big Buildings

Over $X million has recently been invested in Southlake's tourism assets. This investment is being made in our tourism industry because it pays. Over the next few years, as we see additional public and private investments throughout Southlake we can remember: the visitor industry is helping build a better Southlake.

10. Is Something We Can All Be Proud Of

Even in a tough economic climate, jobs in the tourism industry are on the rise in Southlake. Our affordability and high quality of life and amenities are reasons that visitors come to Southlake and return year after year! In fact, Southlake’s visitors are consistently impressed with the quality of our attractions, world-class amenities, and top-notch meeting facilities. It’s something we can all be proud of!
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